Course Code: 30534, Lectures: 2, Credits: 2

Objectives
Acquaintance with the economic principles on which e-trading, on the internet, is based.

Content
This course presents theoretical and empirical models, that assist in the comprehension of the economic principles on which e-trading, on the internet, is based. Among the subjects studied, commercial models will be discussed, costing models, methods of internet tenders, negotiations with and between software agents, real time contracts etc., future currencies such as Bitcoin, questions of electronic information security.

Outcome
At the conclusion of the course, the students will be capable of examining and selecting models for internet commerce, and for adopting them for the benefit of the marketing and sales of the electronic entrepreneurship.

Reading

  1. Milan Vojnović, Contest Theory: Incentive Mechanisms and Ranking Methods, Cambridge University Press (November 27, 2015)
  2. Dave Chaffey, Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice, Trans-Atlantic Publications